K high against a habitual bluffer

[rtucker5]

1/2 at Party.

I open raise from 2 off the button with K 10 offsuit. The button and BB call. The flop is 942 all diamonds, I have the K diamonds. I bet and both call. The turn pairs the 4. Checked to button who bets. He is the kind of player that bets everytime when checked to, and loves to bluff. He has bluff raised the river at least 3 times in the 2 laps I've been at the table. BB calls and so do I. River pairs the 2. Checked to him and he bets again. BB folds and it's up to me. Is this an automatic call with K high because I've seen him bluff so frequently?