Where do the players come from?

I have heard limit hold em is the most popular game on the internet. I got into limit because of a small mistake. I bought SSHE thinking it was NL book. After I figured out it was not and finished reading it, I got hooked onto limit and play it most of the time. I don't know if my expierence is unique, but I have many friends who play all the time and would never play limit. Actually I got to a school with 35,000 people and have not found one person who plays limit. I do not know anyone personally who does. Many people do know think of Limit as a childrens game and don't respect it.

So the question is where do these bad players we all see day after day come from? What keeps them coming back after getting pounded for a month? I have seen a couple players on line contenously getting slapped around, and they keep coming back.

Any theories or answers would be appreciated. This question might seem silly but I do not know why.