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[bronzepiglet]

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The clear answer is that the sentence is poorly written.

Just say 'create'.

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Yes, this is the answer. And problems arise from the ambiguity...

but I would hope that people would realize that we're not talking about some 3rd grade difference between "effect" and "affect" here, but rather extended appropriate usages of a word. Most of those responding to the poll aren't getting this before they click their answer.