Check raising to drive out opponents

Situation: You are playing limit hold'em, you are in early position and have flopped top pair on a not overly drawy board. Let's say you had AT and you hit your 10 on a flop of T53 rainbow. Behind you are a couple of other players, none of them very good, and the button is a LAG.

The general opinion seems to be that one should check here, so that when the button bets you can raise and drive out some opponents. Or maybe they don't fold but do a bad call instead, which is even better.

But isn't it more +EV to come out and bet? True, you won't drive as many players out, and thus you will win the pot less often. But those players which now called and which otherwise would have folded have obviously made a bad call. Which is the whole purpose of playing winning poker. Or not?