Jerry Falwell et al

For some perverse reason people like this intrigue me. He's on CNN talking about expecting "the rapture" in his life time.
I can't quite figure out how what makes people like him tick. Is he in for the money, or does he really believe what he is saying? It seems strange that a person with enough grey matter to set up a multi million dollar scam, would at the same time believe in something like "god"

Sometimes I wish I could have been a fly on the wall when Falwell, Swaggert, Jim and Tammy, and the rest of their ilk were getting their businesses going.