annoying hand

Please help on all streets. I seem to lose so much money on this situation.

Party Poker 10/20 Hold'em (6 max, 5 handed) FTR converter on zerodivide.cx

Preflop: Hero is MP with J[img]/images/graemlins/diamond.gif[/img], A[img]/images/graemlins/spade.gif[/img].
UTG calls, <font color="#CC3333">Hero raises</font>, <font color="#666666">1 fold</font>, SB calls, <font color="#666666">1 fold</font>, UTG calls.

Flop: (7 SB) 8[img]/images/graemlins/diamond.gif[/img], 9[img]/images/graemlins/spade.gif[/img], 2[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(3 players)</font>
SB checks, <font color="#CC3333">UTG bets</font>, Hero calls, SB folds.

Turn: (4.50 BB) J[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">UTG bets</font>, <font color="#CC3333">Hero raises</font>, <font color="#CC3333">UTG 3-bets</font>, Hero calls.

River: (10.50 BB) Q[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">UTG bets</font>, Hero calls.

Final Pot: 12.50 BB