why the disparity between knowledge and results?

[davelin]

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Why, in your opinion can literally hundreds of thousands of players buy proven how to poker books and not translate the knowledge into consistent cash results?

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IMO...

1) Selection - There are dozens of poker books out there, a good percentage of them (perhaps the majority of them) teach incorrect play.

2) Comphrension - Poker is not easy. I don't think anyone with "average" intelligence can fully absorb a book like SSH.

3) Application - What type of games do we apply HEPAP versus SSH versus ToP versus HoH against? How about this particular opponent? How about in a tournament versus cash game?

4) Emotional / Discipline - Everyone goes on tilt, it's a matter of when and how you react to it.