pushing all in on the river w/ a set

[ryanghall]

Empire 200NL 8-handed. Villain (23/14/4 in 45 hands) has $222, I have him covered.

I get 6 [img]/images/graemlins/spade.gif[/img] 6 [img]/images/graemlins/heart.gif[/img] in the SB

1 fold, 1 call, 2 folds, poster checks, 1 fold, I complete, Villain checks.

Flop is 7 [img]/images/graemlins/heart.gif[/img] 6 [img]/images/graemlins/diamond.gif[/img] J [img]/images/graemlins/club.gif[/img]

I bet $7, Villain calls, the others fold.

Turn is 3 [img]/images/graemlins/diamond.gif[/img]

I bet $20, Villian calls.

River is Q [img]/images/graemlins/heart.gif[/img]

I push.

Who likes this play? Is a value bet a better idea? Other suggestions?