Jacks 3-Handed

[GTSamIAm]

Villain2 is loose and slightly aggressive. He's not afraid to try and push me off a good hand. Villain is loose and passive. I raised preflop with position on both, neither was in the blinds. The flop is:

KQ3r

Conventional wisdom says betting is foolish against loose players. But how do I protect myself from being pushed off if I do in fact have the best hand? It's fairly likely neither of them hit.

If I bet flop and turn, I'm probably spewing chips. If I bet the flop and then check the turn, I could easily be pushed off the hand. Suggestions on how to play this hand?