A-Q off; Live 2/5 NL

Villian in the hand has been loose pre-flop and pretty straight forward, ABC post-flop. Villian has about $350 before the hand. Hero has about $370 before the hand. Game has become fairly passive, with a lot of limping pre-flop.

Hero is on the button A [img]/images/graemlins/heart.gif[/img]Q [img]/images/graemlins/spade.gif[/img]. Five limpers in the pot. Cutoff raises to $20. Hero calls. SB (villian) calls, two limpers come along.

Flop ($90): 4-4-Q (rainbow).

Checked to Hero who bets $65.
SB insta-calls, all others fold.

Turn ($220): 8 Villian checks, Hero checks behind.

River ($220): J Villian bets $40.

Hero ????

Please comment on all streets. Thanks. Vince