Another no read situation

[FreakDaddy]

6th hand again at a 2/5 live table. No real read on opponents yet

Villian ~($400)
Hero ~ ($300)

I pick up AsKs UTG +1 and raise to $30
folds to villian in SB who calls

Flop comes QQJ two diamonds 1 spade

Villian checks. I check.

Turn is 7 of spades.

Villian checks. I check.

River is x of spades.

Villian bets $35. I raise to $100. Villian pushes. I fold.

How are you playing this river different? I feel I played this real bad.