Bluffed on the turn, now what?

[brazilio]

A J is an unlikely card, and standard play from a lot of guys is to wait until the turn to raise their pp to induce a more likely fold, and to get 1/2BB more out of overcards. If he can fold, I check it through because very few losing hands will call. It's likely he can't fold worth [censored], so there's an easy value bet here, folding to the c/r.