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#1
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Re: Marketing Project...Help!!
ADVERTISING AND TRADE PROMOTION
The majority of the population is poor, and receives most of its information via radio. Other significant modes of advertising, especially those aimed at higher income segments of the population are through newspapers, television, movies, and billboards. Publicity through the internet is extremely limited. Below are the most commonly used publications: Daily Newspapers: • LA PRENSA Km. 4 Carretera Norte, Managua (circulation: 40,000) General Manager, Ing. Hugo Holmann Tel: (505) 249-4302, Fax: (505) 249-6928 E-Mail: info@laprensa.com.ni Web site: www.laprensa.com.ni • EL NUEVO DIARIO Km. 4 Carretera Norte, Managua (circulation: 30,000) Apdo 4591 General Manager, Javier Chamorro Tel: (505) 249-6501, Fax: (505) 249-0700 E-Mail: info@elnuevodiario.com.ni Web site: www.elnuevodiario.com.ni Other Publications: • BOLSA DE NOTICIAS Colonia Centroamérica L#852, Managua (circulation 2,500) General Manager, Emigdio Suárez Garcia Tel: (505) 270-0546, Fax: (505) 277-4931 E-Mail: grupoese@tmx.com.ni Web site: www.bolsadenoticias.com.ni • CONFIDENCIAL De la Iglesia El Carmen 1 c. al lago, .5 c. abajo, Managua Editor, Carlos F. Chamorro Tel: (505) 268-0129, Fax: (505) 268-4650 E-Mail: revista@confidencial.com.ni Web site: www.confidencial.com.ni • EL OBSERVADOR ECONÓMICO Del Hospital el Retiro 2 c. al lago, Managua Director, Alejandro Martínez Cuenca Tel: (505) 266-8869, 266-8708/9, Fax: (505) 266-8711 E-Mail: amc@elobservadoreconomico.com Web site: www.elobservadoreconomico.com • BUSINESS (Publication of the American Chamber of Commerce) Centro Finarca, Detrás de Bancentro Marketing, Marielos González Tel: (505) 267-3099, Fax: (505) 267-3098 E-Mail: business@amchamnic.org.ni Web site: www.amchamnic.org.ni • COMERCIO (Publication of the Chamber of Commerce of Nicaragua ) Rotonda El Güegüense, 400m al Sur, 50m al Este General Manager, Carmen Dolores Córdova Tel: (505) 268-3505, Fax: (505) 268-3518 E-mail: comercio@ibw.com.ni • NICARAGUA'S BEST GUIDE (Tourism-focused magazine) Del Hotel Colón, 2 c. arriba, #60, Managua Editor, Ligia María Vaughan Tel: (505) 270-3677; (505) 270-3742 E-mail: contactus@guideofnicaragua.com Web Site: www.guideofnicaragua.com http://managua.usembassy.gov/wwwhe11.html |
#2
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Re: Marketing Project...Help!!
Sweet. That's awesome.
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