Verizon is the best but they still pissed me off. What's my play?

[Ray Zee]

i always hate those deals where a new customer gets a great deal and the tried and true blue one gets nothing. att did that to me years ago with some deal where everyone new got a deal and i could too but they never told me. so after 20 plus years with them i went elsewhere and would never go back. so hows that for their smart marketing.
i need a new phone soon and they will want me to pay full retail when everyone else gets less. i may just pay off my contract and go elsewhere and get a deal from the competition. serves them right. sometimes principle is more important than the best decision.