Can/Should/Must I bet this river?

[purnell]

Five handed.

Hero is UTG with A [img]/images/graemlins/spade.gif[/img] A [img]/images/graemlins/diamond.gif[/img]

Preflop: Hero raises, MP folds, Button folds, both blinds call.

Flop is 6 [img]/images/graemlins/club.gif[/img] J [img]/images/graemlins/club.gif[/img] 8 [img]/images/graemlins/heart.gif[/img]

sb checks, bb bets, Hero raises, both call.

Turn is 2 [img]/images/graemlins/heart.gif[/img]

sb checks, bb checks, Hero bets, both call.

River is 8 [img]/images/graemlins/diamond.gif[/img]

sb checks, bb checks, Hero...

Heads up, this is an obvious value bet to me, but I'm wondering what you guys think when the river pairs the board and two opponents check to you.

[wheelz]

yes/yes/yes

[Jinx]

Sb's gonna fold his missed draw, but BB's gonna pay you off with a jack. yes bet~

Easily a river bet. One person has the J, the other was on a draw.

Well, not every time, but enough to make it well worth betting.