is there a right way to play this?

[W. Deranged]

This seems like perfect relative position for a flop check-raise here, particularly if all the donkish limpers call. Betting seems quite bad as there are many hands, including overcard hands like AK and AQ, that BB might raise and shut out all your action.

I do think, in general, it's better to try to cash in on bets on the flop and not wait till a later street, as you will likely lose many customers and/or risk letting a street getting checked through if a blank hits the turn.