Playing to piss people off - 72o

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Actually, there is a 'correct' rate of bluffing, and against unknown opponents, you should bluff some. (Exactly how much to bluff is a difficult question in a game as complicated as hold-em.)

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That's game theory, and usually assumes perfect or near-perfect play by your opponents. Thus, it is less applicable in a 1/2 game full of calling stations.

I believe it is ToP that goes over the "correct" rate of bluffing.