JJ on friendly board

[Xizor]

I pushed allin. I put him on QQ, TT, 99 or 88, AK maybe ocasionally AA or KK playing a bit tricky. I just moved up in limits from 10/20c (wtf am I doing playing like this when I just moved up in limit, anyway nvm.) on 10/20c I think 90% of all opponents would push or at least reraise preflop with KK or AA.

This guy didn't. He showed KK and I got no help and lost it all.
I am more and more not liking raising it preflop as a lot of you have mentioned. I should probably just have played it for set value and called a bet on the flop if I still had an overpar to the board.

Thanks for the responses, I guess I'm off to 10/20c to grind my money back hehe.