It's clear I don't know how to play QQ

[Endlestorm]

So please help me:

$500 max 2/3/5 10 to open at Lucky Chances, SF. I have $1300, villian has about the same. I open UTG to $35 (standard raise) with QQ and get 4 (!) callers. Villian on Button makes it $150.

I have been playing pretty LAG, raising J2s and KK the same, showing lots of weird hands, people think I can be crazy. Villain is a rock, no two ways about it. I've only seen him play back when he has a monster. Therefore, I feel that the reraise is either AA, KK or AK. I call time, think for a while and make it $400 to go. Folds to villain who calls. So now we are down to KK or AK.

Flop comes rags. With $900 left, I push. He calls with KK, I don't improve.

I'm not sure what I could have done differently preflop besides fold. And with the preflop play, I don't see how I could have played the flop differently! Help!!