Curiosity killed the cat, or did it?

[THATWACOKID]

Villian- 23/4 wtSD-28 w$SD-30

I haven't played much with villian, but these bets just looked like straight up bluffs. I figured if he was on a bluff a call would slow him down on the river, but when he bet so much on the river, it didn't look like a bet that wanted to be called. Too expensive to risk it? Comments?

Party Poker No-Limit Hold'em, $ BB (9 handed) converter

UTG ($749.01)
UTG+1 ($885.9)
MP1 ($538.55)
MP2 ($288.22)
MP3 ($538.46)
Hero ($468.2)
Button ($436.7)
SB ($411.5)
BB ($400)

Preflop: Hero is CO with A[img]/images/graemlins/diamond.gif[/img], A[img]/images/graemlins/spade.gif[/img]. SB posts a blind of $2.
<font color="#666666">5 folds</font>, <font color="#CC3333">Hero raises to $14</font>, <font color="#666666">1 fold</font>, SB (poster) calls $12, BB calls $10.

Flop: ($42) 2[img]/images/graemlins/diamond.gif[/img], 7[img]/images/graemlins/heart.gif[/img], 8[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(3 players)</font>
SB checks, BB checks, <font color="#CC3333">Hero bets $34</font>, SB calls $34, BB folds.

Turn: ($110) J[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">SB bets $85</font>, Hero calls $85.

River: ($280) 4[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">SB bets $250</font>, Hero calls $250.

Final Pot: $780