why not just lower the rake?

[PaultheS]

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somewhat new to online play..don't get all this rakeback crap. why don't the sites just have lower rake for all?

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Certain types of players (the bad, gambling type players) don't know/care about rake at all. Lowering rake slightly wouldn't bring more of those players but would still cut the site's profit.

Rakeback is a way of giving only the players who care about the rake a lower rake while still raking the majority of players the full amount.

Edit: Er, yeah, what they said...