So is this strange? Should I have a reaction?

[BottlesOf]

I understand why you thought this was something worth discussing, but I really don't see this as any kind of conflict of interest or inappropriate act. From what I understand this other site is not a competing publisher but more of an informal, smaller, high-quality newsgroup-like community to discuss poker stuff (kind of like 2+2.com was say 2 years ago). As it's not meant to be a replacement for this site but rather a compliment to it, I think it's really no cause for concern, and I don't think one's status as a moderator makes participation, even solicitation for such a place inappropriate.

Just my $0.02