A hand I liked my plan but hated my play

[CrackerZack]

Live game a while back. Villian is immediately to my right. According to a reputable source, he's an excellent player. He's getting creamed today though and not taking it well. He doesn't appear to be tilting in anyway play-wise but isn't in a cheery mood. Off to the hand...

2 limpers to me in the C/O+1 and I limp along with QJo, CO limps too, button folds, SB tosses in a chip and BB taps, and 6 see a flop.

Flop: J 7 2 (rainbow, suits forgotten)

checked to first 1st limper who bets out, folded to me, I raise, CO 3-bets and its folded to me.

Plans for the rest of the hand?

Let's say the turn is an Ace and you were looking at the cutoff and he at you when the card came down. It really appears that both of you know that card didn't help either of you. Plan for the rest of the hand?

Don't be gentle...