KK - Ace on the flop. Common situation, I need to fix it

[tewall]

If you make a half-pot bet, it only needs to succeed 1 time in 3 to break even. There's few situations, even against 2 opponents, where this won't be the case.

If you bet the pot, you need to succeed half the time, which is harder to do. People are just about as likely to fold to a half-pot bet as to pot. Heck a lot of times you see people betting the equivalent of a limit bet, like a fifth of the pot, and people fold. A lot of people don't pay any attention to pot odds. Bottom line is I think a pot bet is too much.