My Leak!

I have found a huge leak in my game that has been costing me large amounts of money. Just about every time I get a 1 card straight I end up betting, getting raised and calling in hopes to split but showing down against a flush/higher straight or something.

Maybe its just villian dependant, but do you guys have a certain strategy for playing these 1 card straights? (what I mean is say you have J3 and board is 9 10 Q K)

Check/call with them against solid opponents instead of betting for value?