Crappy turn card oop how to handle it?

[sean c]

Party 5/10 full. Okay i have just recently started taking shots at 5/10 moving from 2/4. I have noticed alot of turn semi bluffing free showdown plays and even pure bluffs with turn raises alot nore often than at 2/4 and i am unsure how to deal with it.
Villian in this hand is not a lag but very aggressive when he gets involved in a pot. He has 3-bet two of my open raises from EP once with KQs the other time with AQ off and played both flops very aggresively with nothing.

Pre flop: folds to me in a MP i open raise 99, folds to villian who 3-bets, folds to me and i call.

Flop: 10 8 4 rainbow
I bet, he raises, i 3-bet and he calls

Turn: A
I bet/fold.

This happened a couple of times during last night's session where i had a nice PP with a good flop only to see an ace or king on the turn. How do you guys deal with this? Comments on the other streets are welcome also.