Shark or Donk? Preferred image?

I was wondering, especially live, what image you prefer to convey to the table.

I feel like in tournament play it's definitely beneficial to come off as skilled, as fold equity is significantly more valuable in tournaments.

In cash games, however, it's less clear. Do you prefer more action? More Respect?

It seems to me that getting more action is optimal, since respect will only win you small pots.

Thoughts?