A new site is coming out that is 30 cents max rake - for real money

[Shoe]

Although I would love to see a no-rake or low-rake site as much of the rest of you, this has been discussed many times before, and it simply won't work, atleast not anytime in the forseeable future.

The reason is because the masses either don't know, or don't care about rake. They don't see how it adds up, and they don't think it impacts their bottom line.

However, what will work, is a site that charges normal rake, but returns almost all of it in great promotions and/or incentives. This way, we would still be paying the same rake, but instead of getting nothing back, we would either be getting the equivilant of a high rakeback percentage through bonuses (and casual players love bonuses), or through all expense paid entries into WSOP/WPT tournaments if you play enough hands, or other exciting prizes.

A few sites have tried stuff like this, but we are still waiting for that startup (or existing site) to put that mysterious puzzle of software, marketing, support, promotions, and soft games together correctly.

Here's for hoping sooner rather than later.