Re: Sklansky\'s advice works
"Not quite. Advertising agencies are like the sleazy guy at the bar who tries the same pick up line on every girl he meets. He only needs one in ten pitches to connect in order to give his client a return on his investment. It's a very different situation if everything is riding on affecting the behavior of a single person."
Wrong. His client won't hire him again if there is a generic way to get a higher return. And unless the guy is an expert, a proven generic strategy will work better than a custom made one.
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11-10-2005, 11:41 AM
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