A situation i struggle most with

[WichitaDM]

I have played 10/20 on pp and elsewhere for a long time and have been pretty succesful at however there is one situation i have always tinkered with and never felt entirely comfortable with.

If i raise with position preflop with AT-AK and miss the board completely is it standard to bet the flop/turn/river if they check to you. What if there is a player behind you? When do you stop betting, what if they play back at you do you just fold? I guess to be honest ive never quite understood what the average optimal play is for times you miss the board after raising preflop. I realize this is probably going to be very dependant on reads etc, but what if you have no read on your opponent how do you progress? Thanks,

DM