high pair vs. high pair w/ weak flop

[lotus776]

A situation I find myself in almost every MTT I play in is that I will raise heavily PF in middle or early position with hands like JJ and 10 10 and usually get called by or or two others. The flop comes rags; like 8s 4h 2c. Most recently the flop came with 9h 5d 9c and I was holding 10 10. So I bet aggressively after the flop foping to take the pot right there but I am called curiously. The turn also hold nothing of value and make another large bet only to get re-raised all in and be dominated by a higher pocket pair.

How should I combat this situation? Any player with any stack is gonna call a huge raise PF w/ a huge pair if not rereraise himself. When the board comes low, I'm not gonna give him a free card to draw to his hand and the reason I bet so much is to convince him that even though he's invested a large portion of his stack he shouldn't continue with this hand.

How do I play this?