He's Who? And said What?

[CashFlo]

Who is this Phil Gordon? And what do you make of his "Break Even Theory" spoken of here:

Gordon's Break Even Theory

(I know the column was written for No-Limit Players, but we're all mathematicians here at the Small Stakes Forum, and with a little manipulation of the numbers, we can apply this "theory" to limit hold'em)

Personally, I think this is the most ridiculous thing I've ever heard of. Especially the part where he says "Here's a secret: the concept of pot odds is useless" (which is contradictory in itself since his so-called "theory" is a quirky, crappy variation of pot-odds)