Trying to induce a bluff... am I on the right track? ($22s, KK)

[brimstone1]

$22s

Seat 5 is the button
Total number of players : 9
Seat 4: sabre31_98 ( $710 )
Seat 5: mjschmitz01 ( $665 )
Seat 6: Slinks2 ( $1000 )
Seat 7: astaarias ( $670 )
Seat 10: elgrande555 ( $1880 )
Seat 8: HERO ( $790 )
Seat 2: boo72672 ( $695 )
Seat 3: VILLAIN ( $850 )
Seat 9: Imintoclass ( $740 )
Trny:16542820 Level:1
Blinds(10/15)
** Dealing down cards **
Dealt to HERO [ K[img]/images/graemlins/spade.gif[/img] K[img]/images/graemlins/heart.gif[/img] ]
HERO raises [65].
Imintoclass folds.
elgrande555 folds.
boo72672 folds.
VILLAIN calls [65].
sabre31_98 folds.
mjschmitz01 folds.
Slinks2 folds.
astaarias folds.
** Dealing Flop ** [ 9[img]/images/graemlins/diamond.gif[/img], 3[img]/images/graemlins/spade.gif[/img], Q[img]/images/graemlins/heart.gif[/img] (POT: 155)
HERO bets [45].
VILLAIN calls [45].
** Dealing Turn ** [ 2[img]/images/graemlins/club.gif[/img] ] (POT: 245)
HERO checks.
VILLAIN checks.
** Dealing River ** [ J[img]/images/graemlins/spade.gif[/img] ] (POT: 245)
HERO bets [120].
VILLAIN calls [120].


Of course, as the rule of thumb indicates, when he checked on the turn, I came out betting to salvage whatever I could.

Your comments on all streets are appreciated, thanks guys.