Pokerstars?

Concerning recent events, is it possible that 2+2ers may underestimate the impact that the advertising blitz with Raymer and Moneymaker has had with Stars? I mean, I love poker on tv and all I see are those two in empty hotel rooms pushing for the site. It seems to me, granted that I don't watch much tv otherwise, that their campaign has to be working to attract fish or else they wouldn't be doing it. Don't you think it's inevitable that stars's ring games will loosen up and become fishier?