Beefing up my Resume

[razor]

I suck at embellishing, BSing and saying things in an effective way.

Here's the situation. I'm computer programmer looking for a new job. Ideally web-based development using VB, C#, MS-SQL, Visual Studio.

Problem:
Although I have many years of programming experience, I have no actual paying work experience in these areas.

However, in the past year I have written software for running web-based sports pools (Survivor, College Bowl Games, Super Bowl, March Madness) along with a few other small web-based applications all using Visual Studio, VB and MS-SQL (w/stored procedures). These all run on a web application framework called DotNetNuke and I have made the sports pool software available to download for other DotNetNuke users on my website.

I have very limited experience with C# (although to me computer languages are pretty much the same and it wouldn't take me that long be able to use C# competently)


What do I write so that it this experience doesn't get ignored or trivialized?

Where/how do I put this on my resume so it doesn't get missed or seem like an afterthought?