What would you do in this hand?

NL 9 max .10/.25
Your hand-JsKs
one limper in early position
everyone else folds to you on the button
You raise to $.85
Big and Small Blind call, limper folds
Flop-10,J,Q rainbow
Pot now-$1.95
Small blind bets $1
BB folds
(Should I insta fold right here?)
I actually raise it to $2.75, as a kind of semi bluff(I had seen him/her bluff a bunch of pots before.)
Small blind calls
Next card is a 4s
(I check)(He/she Checks)
River is a 7d
(I check) (Heshe Checks)
He/she turns over AQ

Should I have just folded after the flop? (that's what i am thinking I should have done)

Or when he/she just called my bet and then checked should I have taken that as weakness and attempted throwing two more large bets at him/her? Thank you very much