Hand from 2+2game last night, turn play

[bottomset]

it was a serious game, and everyone was inline

opening from the CO with J7s is pretty loose, I had been showing down good cards so I decided to loosen up a bit, and take a shot, Fuji 3bets me from the BTN

Party Poker 0.50/1 Hold'em (7 handed) converter

Preflop: Hero is CO with 7[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/heart.gif[/img].
<font color="#666666">3 folds</font>, <font color="#CC3333">Hero raises</font>, <font color="#CC3333">Button 3-bets</font>, <font color="#666666">2 folds</font>, Hero calls.

Flop: (7.50 SB) 2[img]/images/graemlins/heart.gif[/img], 3[img]/images/graemlins/club.gif[/img], T[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
Hero checks, <font color="#CC3333">Button bets</font>, Hero calls.

ok got a heart draw, an weak overcard, and a weak backdoor straight draw.

Turn: (4.75 BB) 9[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
Hero checks, <font color="#CC3333">Button bets</font>, <font color="#CC3333">Hero raises</font>, <font color="#CC3333">

ok picked up a gutshot, and the 9 is unlikely to hit his 3bet range, I think there are a few options here

check/call
bet
bet intending to 3bet
check/raise

my thoughts were its possible he still has UI overcards, AK, AQ, AJ, and KQ all make sense if he doesn't have the heart draw, I think there is a good chance he folds right there, also his bet often means he has few outs if c/r since it will be an easy fold, or he has a good hand that doesn't mind it. I need to be right a fair amount of the time, but do improve often on the river

ok some scenarios

he calls the c/r, river pairs me .. I??
he calls, river bricks I??
he 3bets me, I hit the gutshot, river plan?
he 3bets me, I hit the FD, river plan?