Why do people play Omaha?

[Vee Quiva]

I have been tinkering with Omaha 8 for a little while and I think it's a great game. My main reason for picking it up is to learn a new game and I heard that it's even easier to beat bad players. Still trying to confirm the last part of that sentence.

My question is this. Why does the recreational player choose Omaha over Hold'em or Stud? It just seems odd to me that someone would gravitate to the game unless they were a serious player. It's not one of the games I was taught as a kid and it's almost never on TV. There are barely any books out on how to play it better.

The local indian casino here usually has 5-6 tables of Omaha running and they seem filled with casual players. I want to get in their head so I can crush the game. What is your opinion?