continuation bet into 4 players?

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PokerStars No-Limit Hold'em Tourney, Big Blind is t400 (9 handed) converter

MP1 (t29835)
MP2 (t15695)
MP3 (t24980)
CO (t11924)
Button (t19807)
SB (t15668)
BB (t4516)
UTG (t3950)
Hero (t18467)

Preflop: Hero is UTG+1 with 7[img]/images/graemlins/spade.gif[/img], 7[img]/images/graemlins/diamond.gif[/img].
<font color="#666666">1 fold</font>, <font color="#CC3333">Hero raises to t1200</font>, <font color="#666666">1 fold</font>, MP2 calls t1200, <font color="#666666">2 folds</font>, Button calls t1200, <font color="#666666">1 fold</font>, BB calls t800.

Flop: (t4600) K[img]/images/graemlins/heart.gif[/img], T[img]/images/graemlins/spade.gif[/img], 9[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(4 players)</font>
BB checks, Hero checks, MP2 checks, Button checks.

Turn: (t4600) T[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(4 players)</font>
BB checks, Hero checks, MP2 checks, Button checks.

River: (t4600) 8[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(4 players)</font>


Didn't want to continuation bet into 4 players with that flop, and i'm probably being results oriented since it appears that i could have done it. But is this a good idea? I don't think it can be but want to make sure.

Thanks,

-Ray