What is the deal with Daniel Negreanu?

[Eegs]

It seems like Daniel has really fallen off. I mean, he IS famous because he is a poker player but I keep on hearing a lot more about his shopping sprees and his dog 'Mushu' than his play.
He had a pretty dismal wsop and has just had a pretty crappy year in 2005 in general. I'm guessing he plays poker for a couple hours a week nowadays. Has he gotten too comfortable? Is he gonna be like Phil Hellmuth, finding ways other than poker skill to garner attention from the TV cameras.
I almost never hear about him working on his game. I guess the only thing that comes close ar ehis challenge matches but those are meant more for show anyway. Anybody have similar thoughts?