advertising

[spaminator101]

Your advertisements will lose most of their value if the play seems reasonable to loose opponents.
Therefore, reducing your starting-hand requirements a little to advertise is often a poor idea. Make most advertisements sparing and noteworthy.

It's simply a bad idea to try to make loose opponents think you're not tight by playing hands that appear a little worse than average. That seldom gets noticed and won't make an impression even if it does. Loose players don't see your slightly weaker hands as substandard. They see them as stronger than what they play, and they won't be impressed. They'll just yawn. If you're going to advertise, advertise!

this was taken from mike caro on poker1 and i think it is a very important however rarely used and often unknown concept