Top Two Pair Bubble Hand

[MikeyEdge]

320 multi-table on UB. 43 or so players left, 40 pays. Blinds 300/600 25 ante. I have about 7,000, which is about average or below. There was 2 limpers ahead of me, which was unusual for the way the game was going. Most hands were uncontested pre-flop.I decided to limp with J-10s. SB calls, BB checks.

Flop comes J-10-7 rainbow. Checks around to me. I have top two pair. I put in a pot size bet, about 3,000. SB reraises all-in and has me covered. Call or fold?