where did this 2+2er go wrong? observed hand

[RiverFenix]

This is from memory from a few sessions ago, was meaning to post it. UTG villian is typical party LAG, BB was typical passive fish. Villian was up a buyin, fish at 50, hero at 50.

PP$50 NL 6max
UTG raise to $1, fold, fold, Hero raise to $2, SB folds, BB & UTG call

FLOP (~$6) 5[img]/images/graemlins/heart.gif[/img] 6 [img]/images/graemlins/heart.gif[/img] A [img]/images/graemlins/club.gif[/img]
Check, check, hero bets 6, call, call

Turn ~$24 J [img]/images/graemlins/spade.gif[/img]
Check, check, Hero bets 7, fold, call.

River ~$38 9 [img]/images/graemlins/heart.gif[/img]
Villian bets 10, hero calls


I think hero played this hand horribly and it was pretty obvious to me what he had. Ill post results in ~12 hours or so after this gets some discussion