Why did this bluff not work?

[brian8065]

This is my first hand on a new table. I am the big blind. I did not want someone to start stealing my blinds, so the first hand I decided to defend them. Average chip size for the tourney is around 5000. $6 1600 player tourney.


Button :Villan (t10395)
SB (t17164)
Hero (t12072)
UTG (t2937)
UTG+1 (t6971)
MP1 (t5410)
MP2 (t4720)
MP3 (t819)
CO (t2450)


Dealt to Hero [ 4d Jh ]
Villan raises [800].
Hero calls [400].
** Dealing Flop ** [ 2s, 6d, Qc ]
Hero bets [800].
Villan calls [800].
** Dealing Turn ** [ 9d ]
Hero bets [1600].
Villan calls [1600].
** Dealing River ** [ 7s ]
Hero bets [2000].
Villan calls [2000].
Hero shows [ 4d, Jh ] high card queen.
Villan shows [ 2h, Ah ] a pair of twos.
Villan wins 10600 chips from the main pot with a pair of twos

Why did this not work? I am folding this hand after the flop if I am the villan.