10-20 Make 2 pair, never bet, what to do on river?

[Acesover8s]

I don't remember a hand in recent history I have botched as bad as this one. . .

Manic-depressive 10-20 game, been here for 1 hour, don't know any of the players.

UTG limps. UTG+1 raises. 5 callers to me, and I call in the SB with JhQh. BB comes along. . .

Flop is Jc2c4h. I check to see the action. BB bets out, every single player at the table calls. My raise isn't going to lose anyone, so I just call.

Turn is the Qc. I check. . . and so does the rest of the table. . . Kicking myself. . .

River is the 7c (Qc4h2cJc). I check. BB bets. UTG calls. Folded to me.

Fold or call here? And, is it close?

Thanks,