pot equity

[Acepimp05]

Is pot equity used in a 10/20 game?Here is the example, Hero has A [img]/images/graemlins/spade.gif[/img] Q [img]/images/graemlins/spade.gif[/img] Flop comes 9 [img]/images/graemlins/spade.gif[/img] 2 [img]/images/graemlins/spade.gif[/img] J [img]/images/graemlins/diamond.gif[/img] DO i raise and reraise becuase of my pot equity?Or do i just semi bluff because it is to expensive to reraise for value.