ADVICE ON HOW TO PLAY AMATURES WHO CALL ALL IN WITH K9 PREFLOP? HELP!!

[qpwoei]

I play headsup with an "amature" poker friend who is very cocky and, for example, will call a preflop reraised all in with very bad hands (K10, Kj, A8) and, having asked him, he knows he is probably behind, yet likes the call!!!!?
The problem comes when he wins by playing this way.
He will raise 3 x BB with Q 5
I think you will tell me to "play ABC poker" or some variation, but its impossible.
I cannot bluff either since he calls with [censored].
EG = He raise preflop with Q 8
Flop = Q 9 9
I check
He bets small
I reraise all in
There is not a lot in the pot, and this game is for £50
He calls quickly?!?!!?
I knew he would call in this instance, thats why i went all in. But these good happenings for me are rare and i am going to have to quit playing him and stick to online Heads Up. If you were wondering, i am not a bad HU player - I consistantly win against top online HU apponants.

Unless you guys can give me some SUPERB ADVICE?!!

This is not a bad beat post as i too hate. It is more of a wondering on how to play such poker amatures.


Thanks for your help