the tilt cycle

[stinkypete]

i go on a big rush of cards and win big. i then feel invincible and start playing too loose. i lose money. i then realize i have to tighten up again and play good poker. i then go on a big rush of cards and win big. i then feel invincible and start playing too loose. i lose money. i then realize i have to tighten up again and play good poker. etc.

why can't i just play well all the time?