Why is limit HE more popular than no-limit?

[Happy Hour]

Maybe a dumb question, but I know very little about NL.

Why is limit more popular? It seems most pros and semi-pros here play limit HE. There seem to be more limit games available than NL and more books are written about limit.

But browsing the NL forums, I keep seeing things like these:

- In NL, you have a greater edge against bad players.
- NL takes less of a bankroll to play at equivalent stakes.
- Bad streaks don't last as long in NL.

It seems, if these things are true, then it would be better to play NL if you are looking for a steady source of income from HE. And if you are playing just for fun, NL seems like it would be more fun also.

So how come more people play limit?