value bluffing ... 20-40NL commerce

[riverboatking]

villian in this hand is just terrible, he loves to draw, and has no concept of pot odds.
if he has a flush or straight draw he's chasing.

ok so i have ~12K and villian has ~18K.

i'm in the BB w/ J10 spades.

four or five limpers to the button who makes it $200.

i call as does the villian in EP and we take the flop three handed.

pot ~700.
flop : K Q 3 two hearts one spade.

checked to the button who is a very ABC bad player, he bets $300 i make it $1200, villian calls, button folds.

at this point i am about 95% certain the villian is on a flush draw, the guy doesn't really slowplay, and i've never seen him check call w/ top pair.

turn comes a blank.

i lead for $2K knowing i'm getting called and just hoping the river isn't a heart.

river comes a blank and i lead for $5K.